首页 论坛 为什么是“龙的传人”? 主编信箱:1131376436@qq.com T:13671606831 《译龙风云》

 

潜龙升渊 Loong Ascending 手表获美国 MUSE 设计奖铂金奖

  微信公众号“Dalkomm达克蒙腕表”2026年4月6日发布消息:DALKOMM“潜龙升渊”Loong Ascending 手表获得 2026 美国 MUSE 设计奖铂金奖。

  搜狐“娱乐电台”4月15日评论说:

  这不仅是中国原创设计的又一次国际加冕,更是东方哲学与现代制表工艺深度融合的里程碑。

  “潜龙升渊”以《易经》“潜龙在渊,飞龙在天”为精神内核,将民族复兴的壮阔历程凝于腕间时计。腕表最具灵魂的设计,在于立体银龙自表底向字面奋力跃升、昂首冲破穹顶表镜的震撼姿态,自渊而起、向天而升,完美诠释 “潜龙升渊” 的主题,定格一个民族从蛰伏蓄力到腾飞九天的精神印记,尽显 “国运已至,潜龙当升” 的时代气魄。

  值得注意的是,DALKOMM 在英文命名中刻意使用“Loong”而非“Dragon”。在西方语境里,Dragon 常带有邪恶、贪婪的负面意象;而 Loong 是专属于东方祥瑞、智慧与力量的正统称谓。如今,央视 CGTN、龙芯处理器、翼龙无人机等国家级符号,均已采用“Loong”作为官方英文译名。

  品牌团队表示:“我们不是在翻译一个词,而是在传递一种世界观。Loong Ascending,升腾的不是神话中的恶龙,而是一个文明从静默中积蓄、在时机中爆发的精神。”

https://design.museaward.com/winner-info.php?id=35752

  但是,Muse 官网中的介绍仍然译龙为 dragon:

The DALKOMM Loong Ascending from the Abyss Series watch draws inspiration from the image of a hidden dragon emerging from the deep, condensing the spirit of national revival into a timepiece worn on the wrist. The dragon’s head rises from the dial and breaks through the crystal, capturing the powerful moment of ascent. As time moves quietly across the dial, the sculptural dragon form and the mechanical structure echo one another, turning each glance at the watch into a reflection on a journey of perseverance and renewal. The design embodies the transition from quiet strength and endurance to confident ascent and vitality.

The watch is powered by a proprietary hand-wound tourbillon chronograph movement developed in house, where precision mechanics meet traditional craftsmanship. The dial is decorated with guilloché engraving that creates refined textures and shifting light across the surface. The dragon component is formed using traditional Chinese lost-wax casting and refined through meticulous hand chasing to reveal vivid three-dimensional details. A sapphire crystal case provides a clear view of the structure within, while twelve luminous hour markers ensure legibility in low light. The strap combines a fluororubber base with python leather, offering durability, comfort, and a distinctive tactile character.

  在 Muse 网上还发现了其它一些获奖的 Loong 设计或者申报时译龙为 loong 的设计:

  LoongTing A6FX Smart Lock,2026

  https://design.museaward.com/winner-info.php?id=35640

  ZHU LOONG: Bio-material-Based Lighting System Design for Sub,2026

  https://loong.cn/chen_guan_ting_zhu_loong.html

  Anta Kids Lingloong Lab,2026

  https://design.museaward.com/winner-info.php?id=36975

  Mini Ling Loong,2025

Amid a growing revival of Eastern aesthetics, design has emerged as a compelling bridge between traditional culture and the spirit of modernity. As a homegrown Chinese brand, ANTA Kids introduces an original IP character—Mini Ling Loong—that harmonizes national heritage with trendy aesthetics, all while staying true to the brand’s core philosophy: “Sports Lead Children’s Healthy Growth.”

Inspired by the mythological image of the Loong in Chinese tradition, the IP design reimagines this iconic cultural symbol as a charming, childlike figure through exaggerated yet softened visual elements. At the same time, key symbolic features such as the horns, flowing mane, and whiskers are preserved, ensuring cultural continuity while breaking away from the repetitive and uninspired forms often found in conventional Loong-themed IPs. Dressed in ANTA Kids’ signature sportswear, Mini Ling Loong embodies a powerful visual narrative that seamlessly merges tradition with athleticism, reflecting the brand’s dual commitment to honoring cultural identity and fostering strength and growth in children.

Mini Ling Loong is defined by classic Chinese colors—including red, white, and black—and brought to life through an anthropomorphic and cartoon-inspired design approach. The once mystical and auspicious figure of the Loong is now transformed into a lively, courageous, and aspirant symbol of youth, which not only resonates with Eastern cultural roots but also appeals to the fashion-conscious younger generation.

  https://museaward.com/winner-info.php?id=234505

  Anta Kids – Ling Loong Store,2025

  https://design.museaward.com/winner-info.php?id=32190

  Anta LingLoong Pop-up Store,2025

  https://design.museaward.com/winner-info.php?id=28126

  Pengzhou LoongZen courtyard,2025

  https://design.museaward.com/winner-info.php?id=34019

  The Nine Sons of Loong,2025

The project is a series of cultural ornaments rooted in the aesthetic richness of Eastern mythology, creatively integrating the Eastern legend of The Nine Sons of Loong with the Zhuazhou Ceremony (a traditional Chinese custom on a child's first birthday anniversary where an assortment of articles are placed in front of infants to allow them to choose for prediction of their future interests and career). Centered around the philosophy of all things having their unique strengths and purposes, the project utilizes modern design language to transform traits of the legendary nine sons of Loong into tangible, Q-style collectible figurines— Qiú niú with a lute represents devotion to music, Yá zì with a sword symbolizes courage, and Chī wěn with a gourd conveys blessings of safety—each piece epitomizes a contemporary reinterpretation of mythological narrative and visual symbolism. The project not only preserves the traditional function of the Zhuazhou ritual in predicting a child's interests but also extends its significance beyond the ceremony, crafting a series of cultural artifacts that seamlessly blend into daily living. Through a combination of Zhuazhou ornaments and derivatives, the project forms a complete cultural chain encompassing ritual, decoration, and knowledge dissemination.

The project adopts soft, rounded Q-style forms suitable for parent-child interaction, with color palettes drawn from natural motifs found in The Nine Sons of Loong. It presents a playful and lively style while maintaining cultural identity, achieving a balance between aesthetic appeal and practical function. The project aims to convey the Eastern wisdom of "harmony in diversity" and "all things having their unique strengths and purposes" through innovative forms. With an expandable cultural IP system, it transforms tradition from a static heritage into a living story—one that sustains ongoing relevance, inspires cross-cultural resonance, and continues to evolve through creative engagement.

  https://museaward.com/winner-info.php?id=235716

SOHO--Soaring Loong With Splendors,2024

In this captivating illustration, a magnificent and resplendent soaring Loong gazes upon a technologically advanced digital sky. The Loong's vibrant scales, resembling flames of innovation, flow along its powerful form, symbolizing the company's forward-thinking and creativity. Surrounding the Loong are four key business sectors—trade, finance, culture, and health—each depicted as guardians, collectively shaping the enterprise's prosperous landscape.
The trade sector features scenes of goods exchange and maritime shipping, reflecting the dynamic flow of commerce. The finance sector showcases the trends in digital currency and financial technology, highlighting the company's adaptability in a fast-evolving market. The health sector emphasizes the importance of family care and well-being, while the cultural elements incorporate iconic stone carvings from Nanjing, symbolizing protection and regional heritage.
Central to the illustration are the main buildings of SOHO's headquarters, standing tall and forming a solid pyramid structure in the composition. This signifies the company's robust influence and prestigious position on the global stage. The arrangement portrays stability and strength, reinforcing the company's commitment to excellence and growth.

This illustration not only captures the ambitious spirit of the enterprise but also reflects its seamless integration with the digital age, fostering connections and collaborations across various domains worldwide. It serves as a powerful visual narrative of the company's vision and its limitless potential for future development. By merging the timeless symbolism of the Loong with modern technological elements, this design effectively communicates the dynamic synergy between tradition and innovation, inspiring confidence and admiration among stakeholders.

?SOHO--Soaring Loong With Splendors encapsulates the essence of the company's mission and aspirations, offering a compelling representation of its diverse capabilities and strategic outlook. This artwork stands as a testament to the enterprise's unwavering dedication to progress and its role as a trailblazer in an ever-changing global landscape.

  https://museaward.com/winner-info.php?id=230574

  The Loong Soars Across China,2024

  https://design.museaward.com/winner-info.php?id=24844

  White and Blue Porcelain, The Year of the Loong,2024

  https://design.museaward.com/winner-info.php?id=19213

  Memorial to the Throne, Noble Loong Liquor,2024

  https://design.museaward.com/winner-info.php?id=20922

  Loong Majesty Over All Lands,2024

  https://design.museaward.com/winner-info.php?id=24913

  Pick Up Loong,2024

  https://design.museaward.com/winner-info.php?id=22948

  loong get rich,2024

  https://design.museaward.com/winner-info.php?id=22334

  XIJIU-Loong vein ancient capital Liquor,2022

  https://design.museaward.com/winner-info.php?id=9600

  Shimao Loong Palace - Wellspring of art courtyard,2021

  https://design.museaward.com/winner-info.php?id=5922

  Loong Palace Linquan Villa,2020

  https://design.museaward.com/winner-info.php?id=2556

  Beijing Shimao Loong Palace Type B Villa,2019

  https://design.museaward.com/winner-info.php?id=429

黄佶编辑配图,2026年4月19日)

相关链接:

专题:翻译经济学的原理和在跨文化传播中的运用

Loong 在国际上的应用情况汇总

中国外交系统改译龙进展情况

译龙为 Loong 实际使用案例按分类排列

【全民狂欢,创造历史】Loong 纷纷空降购物中心等公共场所

推广 loong 的广告(黄佶)

【龙 loong 网总索引】

中华儿女,为龙而忙:记那些呼吁和推动改译龙的人


返回顶部


返回首页  QQ互动群:417754415 论坛 主编黄佶信箱:1131376436@qq.com Tel:13671606831